What is Branding? 12 facts about Branding

English and Hebrew Coke labels in an Israeli supermarket (photo: Yoninah/Wikipedia)
Every company wants to create a unique name of itself or of an image for a product in the consumers' mind. Branding is the marketing practice of doing the same including creating symbol or design that identifies and differentiates a product from other products. An effective brand strategy attracts and retains loyal customers and gives a company a major edge in increasingly competitive markets. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Branding is the idea of advertising to call public’s attention to one's business, usually for the purpose of selling products or services, through various forms of media, such as print or broadcast notices. Companies have now experienced a new challenge with the introduction of social media. Social media is known for having a long term affect on consumers as branded social campaigns create thoughts, perceptions, images, feelings and experiences to consumers, which make the brand memorable and stand out. Below are 12 facts about branding or promotion.

1. A brand name that is well known to the great majority of households is also called a household name.

2. The origin of branding can be traced to ancient times, when specialists often put individual trademarks on hand-crafted goods. The branding of farm animals in Egypt in 2700 BC to avoid theft may be considered the earliest form of branding

3. By 1266, English bakers were required by law to put a specific symbol on each product they sold.

4. The modern discipline of brand management is considered to have been started by a famous memo at Procter & Gamble by Neil H. McElroy.

5. The first known promotional products in the United States are commemorative buttons dating back to the election of George Washington in 1789.

6. The 'Xerox' Company continues to fight heavily in media whenever a reporter or other writer uses 'xerox' as simply a synonym for 'photocopy'.

7. Among the most highly visible and recognizable brands is the red Coca-Cola can. Coca-Cola's history is so replete with uncertainty that a folklore has sprung up around the brand, including the (refuted) myth that Coca-Cola invented the red-dressed Santa-Claus which is used to gain market entry in less capitalistic regions in the world such as the former Soviet Union and China.

8. By Appointment to His Royal Majesty" was a registered and limited list of approved brands suitable for supply to the Royal British family.

9. Bass & Company, the British brewery, claims their red-triangle brand as the world's first trademark.

10. The word "brand" derives from the Old Norse "brandr" meaning "to burn" - recalling the practice of producers burning their mark (or brand) onto their products.

11. The oldest generic brand, in continuous use in India since the Vedic period (ca. 1100 B.C.E to 500 B.C.E), is the herbal paste known as Chyawanprash, consumed for its purported health benefits and attributed to a revered rishi (or seer) named Chyawan. This product was developed at Dhosi Hill, an extinct volcano in northern India.

12. Ferrari is the world's most powerful brand according to Brand Finance

Brand awareness can be separated into two different categories, brand recall and brand recognition. The four different levels of measuring brand awareness can be identified as Brand Recognition, Brand Recall, Top-of-mind, Brand name dominance. If you are interested to know more about branding, contact us.

10 facts about 3D or Computer Animation

Computer animation, or CGI animation, is the process used for generating animated images. Modern computer animation usually uses 3D computer graphics, although 2D computer graphics are still used for stylistic, low bandwidth, and faster real-time renderings. Computer animation can be created with a computer and an animation software. Here are 10 facts about 3D animation.

1. For 3D animations, objects (models) are built on the computer monitor (modeled) and 3D figures are rigged with a virtual skeleton.

2. To trick the eye and the brain into thinking they are seeing a smoothly moving object, the pictures should be drawn at around 12 frames per second or faster. (A frame is one complete image)

3. Early digital computer animation was developed at Bell Telephone Laboratories in the 1960s by Edward E. Zajac, Frank W. Sinden, Kenneth C. Knowlton and A. Michael Noll.

4. Futureworld (1976), the sequel to the 1973 film Westworld, used the 3D wire-frame imagery, which featured a computer-animated hand and face both created by University of Utah graduates Edwin Catmull and Fred Parke. This imagery originally appeared in their student film A Computer Animated Hand, which they completed in 1971. This is the early step into the history of computer animation.

5. Developments in CGI technologies are reported each year at SIGGRAPH, an annual conference on computer graphics and interactive techniques.

6. The very first full length computer animated television series was ReBoot, which debuted in September 1994.

7. The first feature-length computer animated film was Toy Story (1995), which was made by Pixar.

8. When computer animation is driven by motion capture (a newer method), a real performer acts out the scene as if they were the character to be animated. His/her motion is recorded to a computer using video cameras and markers and that performance is then applied to the animated character.

9. One of the greatest challenges in computer animation has been creating human characters that look and move with the highest degree of realism. Many animated films instead feature characters who are anthropomorphic animals (Finding Nemo, Ice Age, Bolt, Madagascar, Over the Hedge, Rio, Kung Fu Panda, Alpha and Omega), machines (Cars, WALL-E, Robots), insects (Antz, A Bug's Life, The Ant Bully, Bee Movie), fantasy creatures and characters (Monsters, Inc., Shrek, TMNT, Brave, Epic), or humans with non-realistic, cartoon-like proportions (Despicable Me, Up, Megamind, Jimmy Neutron: Boy Genius, Planet 51, Hotel Transylvania, Cloudy with a Chance of Meatballs).

10. To animate means "to give life to" and there are two basic ways that animators commonly do this - a. Computer-assisted animation (classed as two-dimensional (2D) animation), b. Computer-generated animation (also known as 3-dimensional (3D) animation.).

10 facts about Graphic Design

Graphic design is the process of visual communication. From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used interchangeably with these due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. Below are ten facts about graphic design which you might not be aware of.
1. The name "Graphic Design" first appeared in print in the 1922 essay "New Kind of Printing Calls for New Design" by William Addison Dwiggins, an American book designer in the early 20th century.

2. Raffe's Graphic Design, published in 1927, is considered to be the first book to use "Graphic Design" in its title.

3. In 1849, Henry Cole became one of the major forces in design education in Great Britain, informing the government of the importance of design in his Journal of Design and Manufactures.

4. William Morris, an English textile designer and socialist activist, created a market for works of graphic design in their own right to create a profession for this new type of art for aspiring individuals who wish to earn a living through these skills. From 1891 to 1896, his Kelmscott Press published books that are some of the most significant of the graphic design products of the Arts and Crafts movement.

5. In the mid-1980s, the arrival of desktop publishing and graphic art software applications introduced a generation of designers to computer image manipulation and creation that had previously been manually executed.

6. Nearly all of the popular and "industry standard" software programs used for graphic design since the early 1990s are products of Adobe Systems Incorporated. They are Adobe Photoshop (a raster-based program for photo editing), Adobe Illustrator (a vector-based program for draw are often used in the final stage of the electronic design process.

7. Tools in computer graphics often take on traditional names such as "scissors" or "pen". Some graphic design tools such as a grid are used in both traditional and digital form.

8. Since the advent of the World Wide Web and computer software development, many graphic designers have become involved in interface design, in an environment commonly referred to as a Graphical User Interface (GUI).

9. Before any graphic elements may be applied to a design, the graphic elements must be originated by means of visual art skills.

10. The responsibilities of a graphic designer may come from, or lead to, specialized skills such as illustration, photography, animation or interactive design.


From road signs to technical schematics, from interoffice memorandums to reference manuals, Purple Trope works around graphic designs and animation art that enhance transfer of knowledge and visual messages.

The company deals in

  • Identity (logos and branding), 
  • Publications (magazines, newspapers and books), 
  • Print advertisements, 
  • Posters, 
  • Billboards, 
  • Website graphics and elements, 
  • Signs and product packaging
  • Media production
  • Animation art
  • 3D animation.

About Purple Trope

Purple Trope is a Guwahati based visual communication company. It was started in 2015 under the leadership of Debjani Hazarika, a graphic designer and 3D animator.

Purple Trope projects ideas in visual communication, graphic design, 3D animation, media production and physical & virtual art.

The company deals in identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging.

For more info please visit www.purpletrope.com or call 7578013817.
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